
SMALL BUSINESS CONSULTING
Musician
Marketing
Website
Development
Internet
Marketing
Marketing & Branding
Products
Graphic
Design
Marketing and
Advertising
What Is Small Business Consulting?
This is a question that I love to answer.
First of all, I look at a small business as any company with under 500 employees. Although I have helped much larger companies, this is my sweet spot. As a small business marketing consultant, basically I do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business assets and sharing your message with the right audience.
I like to think of myself as a one-stop shop.
I love the process of both traditional and internet marketing and I understand you need more that just advice, you need a trusted partner, that actually creates all the assets you need, implements the strategy, and monitors the process so you can see the results your small business needs Internet.
Marketing
Internet Marketing is all about getting found on the web using a synergistic approach. I specialize in all of the major categories needed for a successful internet marketing campaign that work together to get you found by people searching on the web. Then I use various approaches to turn those people into paying customers.
Some of the tools I use are:
-
Website Creation
-
Blogging
-
Search Engine Optimization (SEO)
-
Social Media
-
Online Paid Ads
-
Landing Pages
-
Online Press Releases
-
Email Marketing
Traditional Marketing
Traditional marketing involves a clear understanding of your brand and your message to the public. It is more than the simple communication of who you are and what your service or product is. Marketing encompasses everything about your contact with your customer, from the moment they are introduced to your company, to every contact they have with your employees.
Key parts include:
-
Corporate Identity
-
Message Creation
-
Branding
-
Public Relations/Reputation Management
-
Telemarketing
Advertising
I look at advertising channels like tools in a toolbox. A good marketing strategy typically involves using a variety of advertising channels, with a clear understanding of the purpose for each. I look at advertising channels like tools in a toolbox. I want to make sure that I evaluate all the available tools and choose the best tools for the job.
-
Video/Commercial Production
-
Print
-
Radio
-
Direct Marketing
-
Outdoor Advertising
-
Media Buying and Placement
-
Graphic Design
Consulting
Being your Small Business Marketing Consultant is at the heart of everything I do. I am invested in wanting my clients to wildly succeed in their businesses and I offer my consulting services as needed to assist in that success.
My consulting services include:
-
Business/Organization Development
-
Business Promotion Strategy
-
Marketing & Business Plans
-
Ongoing Strategic Counsel
-
Employee Training and Coaching
-
Secret Shopper
You Choose Which Services Are Right For You
A fun aspect of partnering with me as your small business marketing consultant, is that you don’t have to do it all. As your marketing consultant I love to partner with you to help you choose the services that are right for your small business. It’s like walking down the aisle choosing just the right ingredients for the perfect recipe –the recipe for your success!