It's your job to boost sales, increase market share, build customer loyalty, grow profitability and do all you possibly can to ensure success. Every dealership depends on general managers, sales managers, service managers, internet managers and others to drive up close rates and increase profits. Whether you work for a manufacturer, a national dealer group or a dealership, and whether you are responsible for the entire dealership, sales or service, you need to establish a permanent edge that always keeps you ahead of the competition. I can help.

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While the concept of secret shoppers isn't new, traditional, "commodity" mystery shopping has been around for 50+ years and is used interchangeably for fast food, retail clothing stores and gas stations. Applying the guesses and opinions of traditional "commodity" mystery shopping to the car, Truck or Powersports business causes serious problems. I am a mystery shopper, but only as an "actor" who reports factually whether specific behaviors occur; and only those behaviors identified factually by my process to turn car shoppers into car buyers. The results are solid measurements of the effectiveness of your dealership staff and sales or service process. These facts allow you to focus on what works and what does not work on the sales floor, or over the phone or internet. I also provides best-practices reporting for comparison with same-brand dealerships across the country.

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Regardless of your position in vehicle industry, my field-proven process offers these invaluable benefits:

• Measurably improved sales
• Strong increase in market share
• Solid increase in profits
• Improved automotive customer experience
• Consistent increase in customer loyalty